KEEDO South Africa’s most-loved kid’s fashion brand got a refresh.
With our bold and innovative approach.
The Challenge:
Attract a broader audience of parents of kids age 0-6 to shop online and in store by crafting a succinct brand definition on a page that captures key brand aspects and provides a foundation for marketing & communication.
Our Services:
Brand Strategy, Communication Strategy, Digital Marketing Strategy
The Solution:
Identify the key positioning for the brand that sets KEEDO apart & drives ownership of their categoy. Maximise awareness, relevance and appeal for KEEDO. Refresh and help position the brand in a way that reignites customer attention and drives sale
The Result:
A refreshed brand positioning that is set to maximise relevance for KEEDO and drive category ownership.
The Client
The Cape Union Mart Group is a South African retail company that operates various brands, including Cape Union Mart, Old Khaki, Poetry, Tread+Miller, and KEEDO. KEEDO is a brand that specialises in children's clothing. The brand is known for using natural and eco-friendly fabrics, such as organic cotton and bamboo, and for its playful designs that often incorporate bright colours and patterns. KEEDO’s clothing ranges from newborns to children up to 10 years old. KEEDO operates stores throughout South Africa and also has an online store for customers to shop from.
