We crafted a standout digital campaign for Eco Diva.
Empowering, conscious, and KPI-smashing.
Our Services:
Digital Marketing Strategy, Content Strategy, Communications Strategy, Paid Media
The Challenge:
Making Black Friday ‘green’ by advocating for a sustainable alternative and aligning this mission with that of the product’s core values.
The Solution:
To develop a campaign which celebrates Eco Diva’s message of skin positivity, skin inclusivity and progressive skin care. To tell the story of Eco Diva’s pH balancing approach and how it’s per[pH]ect for ALL skin types.
The Client
Eco Diva is a South African beauty and wellness brand that specialises in natural and organic products. The brand was founded in 2012 with the mission to create a line of beauty products that were free from harmful chemicals and toxins.
Eco Diva's products are made with natural and organic ingredients, such as essential oils, plant extracts, and botanicals. They are free from harsh chemicals, artificial fragrances, and synthetic preservatives. The brand is committed to using sustainable and eco-friendly packaging, and many of their products are vegan and cruelty-free.
The brand has gained a following in South Africa and has been featured in various publications, such as Women's Health, Marie Claire, and Cosmopolitan. Eco Diva also has a social media presence and regularly shares tips and advice on natural beauty and wellness.
